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Thursday, September 19, 2024

Netflix Subscribers Streamed 94 Billion Hours of Content in First Half of 2024, Driven by Millie Bobby Brown’s "Damsel".



In a stunning display of engagement, Netflix subscribers streamed a staggering 94 billion hours of content in the first six months of 2024. Leading the charge is Millie Bobby Brown’s fantasy action film *Damsel*, which has become a standout hit on the platform.


The impressive viewership numbers highlight the immense popularity of Netflix’s original content, with *Damsel* capturing audiences with its thrilling storyline and Brown’s compelling performance. The film, which follows a young woman facing mythical challenges in a dragon-filled world, resonated with viewers, contributing significantly to the record-breaking hours watched.


Netflix’s latest metrics reveal that *Damsel* was not only a fan favorite but also a key factor in driving subscription growth during this period. The film's blend of adventure and action, combined with Brown's established star power, has made it a must-watch, further solidifying Netflix’s strategy of investing in high-profile projects.


The streaming giant's data underscores a growing trend: viewers are increasingly turning to original films and series for entertainment. With *Damsel* at the forefront, Netflix continues to position itself as a leader in the streaming landscape, attracting audiences eager for fresh and engaging content.


As the second half of 2024 unfolds, it will be interesting to see how Netflix builds on this momentum and what new projects will capture the attention of its vast subscriber base.

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